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The Problem With The Hobbit? No Product Placement Version 2Surely there must be a way?
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The Problem With The Hobbit? No Product Placement Version 2

Surely there must be a way?

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The Problem With The Hobbit? No Product Placement!View Post

The Problem With The Hobbit? No Product Placement!

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New Zealand Driving Safety Ad.

From Mumbrella comes this awesome piece of work from New Zealand.

[youtube=http://www.youtube.com/watch?v=bvLaTupw-hk&w=640&h=390]

Whenever I start to wonder about the level of creativity in the advertising/marketing world, work like this reminds me how…

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Westjet Christmas Miracle

Sometimes a marketing concept just works. Spectacularly.

This is one of them.

At its core, the premise is simple: grant unexpected gifts.

However the scope, intricacy and scale of the operation is phenomenal.

Merry Christmas Westjet!

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It’s A Trap! How Pigeonholing Your Creativity Can HurtBeing pigeonholed can actively restrict your creativity. It’s a trap!

Focus is important in…View Post

It’s A Trap! How Pigeonholing Your Creativity Can Hurt

Being pigeonholed can actively restrict your creativity. It’s a trap!

Focus is important in…

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